The economics of wine production
-
Beginner · Sobre 18 minutes · 5 lessons · 10 questions
Wine production economics 101
How a winery makes, or loses, money: revenue, cost and profit, fixed and variable costs, the price of land, what yields mean, and the long chain from vine to glass.
-
Beginner · Sobre 18 minutes · 5 lessons · 10 questions
From vineyard to shelf: where your money goes
Follow one bottle from grapes to shop shelf. See what the wine really costs to make, how each business in the chain adds its markup, and what taxes and tariffs do to the final price.
-
Intermediate · Sobre 18 minutes · 5 lessons · 10 questions
Running a vineyard and winery
The decisions that make or break a wine business: how grapes are bought and sold, quality against quantity, weather risk, break-even, the hidden cost of ageing, and pricing a brand.
The economics of wine collecting
-
Beginner · Sobre 18 minutes · 5 lessons · 10 questions
Fine wine collecting 101
Why a tiny share of the world's wine becomes something people collect, how supply and demand work when no more bottles can ever be made, and how collectors actually get hold of them.
-
Intermediate · Sobre 18 minutes · 5 lessons · 10 questions
Auctions, storage and fakes
What a bottle really costs at auction, why the price you can sell at is lower than the price you can buy at, and how storage, provenance and counterfeits decide what a bottle is worth.
-
Intermediate · Sobre 18 minutes · 5 lessons · 10 questions
Returns, risks and scams: thinking clearly about wine and money
How to read a claim like "wine has doubled in value": real versus nominal returns, compound growth, the costs that quietly eat returns, booms and busts, tax, and the warning signs of a scam. Strictly educational, never advice.
The two economics tracks
Want the full story first? Each track explains every idea from scratch, with worked examples.
Bordeaux
Burgundy
Champagne
Rhône
Napa Valley
Tuscany
Piedmont
Mosel
Oregon
Rioja
California sparkling
Valais and Lavaux
England
Douro
Etna
Mendoza
Marlborough
Stellenbosch
Barossa Valley
Tasmania
Beaujolais
Jura
Alsace
Loire
Provence
Ribera del Duero
Sonoma
O que custa o terreno
Anos bons e ruins
Appellations
Vinhedos famosos
Vinhos famosos
Quem os produz
Encontre uma safra
Comparar vinhos