Corkonomics

The economics of wine production, collection, and vineyards

CorkonomicsThe economics of wine production, collection, and vineyards
The numbers
Vineyard land · Pauillac≈$2,798,250 a hectare▼ down 17% on 20232024Opening price · Château Lafite Rothschild 2025≈$376 a bottle▲ up 17% on the year beforeSold at auction · Romanée-Conti Grand Cru, DRC 2019$22,917 a bottleSotheby's, Sep 2026Cost to make one bottle · Burgundy grand cru (Pinot Noir)$48–283US duty on wine from · Canada+50%since Aug 2026Everyday bottle in a US shop$13.77 a litre▼ down 1.3% in a yearSep 2026Vineyard land · Margaux≈$1,567,020 a hectare▼ down 7% on 20232024Opening price · Château Cheval Blanc 2025≈$376 a bottle▲ up 22% on the year beforeSold at auction · La Tâche Grand Cru, DRC 2018$5,417 a bottleSotheby's, Sep 2026Cost to make one bottle · Champagne prestige cuvée$26–89US duty on wine from · Australia+12.5%since Jul 2026Vineyard land · Côte-Rôtie≈$1,511,055 a hectare▲ up 8% on 20232024Opening price · Château Mouton Rothschild 2025≈$336 a bottle▲ up 19% on the year beforeSold at auction · Richebourg Grand Cru, DRC 2012$3,542 a bottleSotheby's, Sep 2026Cost to make one bottle · Bordeaux classified growth (2nd–5th)$17–61US duty on wine from · New Zealand+12.5%since Jul 2026Vineyard land · Côte de Nuits grand cru≈$7,275,450 a hectare2019Opening price · Château Palmer 2025≈$268 a bottle▼ down 19% on the year beforeVineyard land · Pomerol≈$2,238,600 a hectare2023
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Wine regions

Where a wine comes from shapes how it tastes. Pick a place to see its grapes, its style and what to look for on the label.

Vineyard hills in morning mist with a village on the ridge
Vineyards in Bordeaux France

Bordeaux

The home of the classic red blend.

Grapes: Cabernet Sauvignon, Merlot and Cabernet Franc
Vineyards in Burgundy France

Burgundy

Pinot Noir and Chardonnay at their most detailed.

Grapes: Pinot Noir for red, Chardonnay for white
Vineyards in Champagne France

Champagne

The original sparkling wine.

Grapes: Chardonnay, Pinot Noir and Pinot Meunier
Vineyards in Rhône France

Rhône

Peppery Syrah in the north, warm Grenache blends in the south.

Grapes: Syrah in the north. Grenache, Syrah and Mourvèdre in the south
Vineyards in Napa Valley United States

Napa Valley

California's home of rich, ripe Cabernet Sauvignon.

Grapes: Cabernet Sauvignon above all, plus Chardonnay and Merlot
Vineyards in Tuscany Italy

Tuscany

Sangiovese country: Chianti, Brunello and the Super Tuscans.

Grapes: Sangiovese, plus Cabernet Sauvignon and Merlot near the coast
Vineyards in Piedmont Italy

Piedmont

Foggy hills, and the mighty Nebbiolo grape.

Grapes: Nebbiolo, with Barbera and Dolcetto for everyday drinking
Vineyards in Rioja Spain

Rioja

Spain's classic red, mellowed by years in oak.

Grapes: Tempranillo, often with a little Garnacha
Vineyards in Mosel Germany

Mosel

Featherlight Riesling from dizzyingly steep slopes.

Grapes: Riesling
Vineyards in Oregon (Willamette Valley) United States

Oregon (Willamette Valley)

Cool-climate Pinot Noir from the Willamette Valley.

Grapes: Pinot Noir, with Chardonnay and Pinot Gris
Vineyards in California sparkling (Carneros, Anderson Valley) United States

California sparkling (Carneros, Anderson Valley)

Bubbles made the Champagne way, on the cool California coast.

Grapes: Chardonnay and Pinot Noir
Vineyards in Valais and Lavaux Switzerland

Valais and Lavaux

Alpine terraces above the Rhône and Lake Geneva.

Grapes: Chasselas (called Fendant), Pinot Noir, Gamay, and the Valais’s own Petite Arvine and Cornalin
Vineyards in England United Kingdom

England

Sparkling wine from the chalk of Kent and Sussex.

Grapes: Chardonnay, Pinot Noir and Pinot Meunier, the Champagne grapes
Vineyards in Douro Portugal

Douro

Port, and now serious reds, from the steepest terraces in Europe.

Grapes: Touriga Nacional, Touriga Franca and Tinta Roriz, often blended
Vineyards in Etna Italy

Etna

Old vines on a live volcano in Sicily.

Grapes: Nerello Mascalese for red, Carricante for white
Vineyards in Mendoza Argentina

Mendoza

Malbec in the high desert below the Andes.

Grapes: Malbec above all, with Cabernet Sauvignon and Chardonnay
Vineyards in Marlborough New Zealand

Marlborough

The home of Sauvignon Blanc.

Grapes: Sauvignon Blanc, with Pinot Noir and Chardonnay
Vineyards in Stellenbosch South Africa

Stellenbosch

The Cape’s oldest and grandest wine district.

Grapes: Cabernet Sauvignon, Chenin Blanc, Syrah and Pinotage
Vineyards in Barossa Valley Australia

Barossa Valley

Old-vine Shiraz, Australia’s signature red.

Grapes: Shiraz, with Grenache and Cabernet Sauvignon
Vineyards in Tasmania Australia

Tasmania

Cool-climate Pinot Noir and sparkling wine.

Grapes: Pinot Noir and Chardonnay
Vineyards in Beaujolais France

Beaujolais

Light, juicy Gamay from granite hills.

Grapes: Gamay
Vineyards in Jura France

Jura

Nutty, oxidative whites and vin jaune from a tiny region.

Grapes: Savagnin and Chardonnay for white, Poulsard, Trousseau and Pinot Noir for red
Vineyards in Alsace France

Alsace

Dry Riesling and perfumed Gewürztraminer in tall bottles.

Grapes: Riesling, Gewürztraminer, Pinot Gris and Pinot Blanc
Vineyards in Loire: Sancerre and the river France

Loire: Sancerre and the river

Sancerre, Chinon and the river of a thousand wines.

Grapes: Sauvignon Blanc, Chenin Blanc, Cabernet Franc and Melon (Muscadet)
Vineyards in Provence France

Provence

Pale pink rosé and the serious reds of Bandol.

Grapes: Grenache, Cinsault and Syrah for rosé; Mourvèdre for Bandol
Vineyards in Ribera del Duero Spain

Ribera del Duero

Dark, powerful Tempranillo from a high, cold plateau.

Grapes: Tempranillo, called Tinto Fino here
Vineyards in Sonoma United States

Sonoma

Pinot Noir and Chardonnay in the fog next door to Napa.

Grapes: Pinot Noir and Chardonnay on the cool side, Zinfandel and Cabernet in the warm valleys
Large marks are the regions on this site; small marks are their appellations. Each sits at its own coordinates. Tap one to open it. Outlines: Natural Earth, public domain.

Find them on the map

The old names sit in a band across France, northern Italy, Spain and Germany, with Sicily, Portugal, Switzerland and England at the edges. The newer ones are scattered round the world: California and Oregon, Mendoza under the Andes, the Cape, south-east Australia and Tasmania, New Zealand. Tap a mark to open that region.

For the curious: how the regions differ as businesses

The regions on this map have a collectible tier in common and little else. Bordeaux is the largest fine-wine economy: about 110,000 hectares of vines, of which a few hundred classified châteaux release thousands of cases each through the en primeur system, so its prices are the most transparent and its wines the most traded at auction. Burgundy is the opposite case — about 33 grands crus on roughly 550 hectares, holdings measured in rows rather than hectares and production of a few hundred cases per wine — so scarcity, not scores, sets the price.

Champagne is a brand economy: some 16,000 growers sell grapes to about 370 houses, and the prestige cuvées carry the margin. The Rhône, Piedmont and Tuscany each pair a large everyday region with a small delimited core — Hermitage and Côte-Rôtie, Barolo and Barbaresco, Bolgheri and Montalcino — whose top wines trade internationally while the wider region sells at everyday prices. Rioja and the Mosel are the value tiers of the collectible world: long-aged gran reservas and sweet Prädikat wines with decades of auction record at a fraction of the Bordeaux price.

In the United States, Napa Valley shows what land does to a bottle: about 45,000 acres, under 4% of California’s vineyard, with land values reported in the hundreds of thousands of dollars per acre feeding cult wines sold by mailing list. Oregon’s Willamette Valley and the sparkling districts of Carneros and Anderson Valley apply Burgundian and Champenois methods on land that costs a fraction as much.

Compare two regions

All the numbers →

Side by side: what land, grapes and a finished bottle cost in each place.