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Provence in a minute
- The grapes
- Grenache, Cinsault and Syrah for rosé; Mourvèdre for Bandol
- What it tastes like
- Rosé is dry, pale and delicate, with strawberry and herbs; Bandol is dark, leathery and long-lived.
Good to know
Nine bottles in ten are rosé. Pale colour is a style choice, not a sign of weakness.
On the label
Côtes de Provence is the big appellation; Bandol, Cassis and Bellet are small ones with their own character.
What the land costs
The dearest vineyards here are in Bandol: ≈$123,123–≈$167,895 a hectare (2024). Zone by zone
The business side
Provence makes nine bottles of rosé in ten, and rosé’s boom since 2010 brought LVMH, Chanel and a string of famous owners to buy estates. The official land price in Côtes de Provence is a modest €40,000 a hectare, but estates with a brand sell for far more than their vines, and Bandol, where Mourvèdre makes long-lived reds on terraces above the sea, stands at €125,000.
Economics in brief
SAFER gives Côtes de Provence €40,000 a hectare (€35,000–45,000) and Bandol €125,000 (€110,000–150,000) for 2024. The real prices paid for whole estates have been far higher: rosé is a brand business, and buyers pay for a name, a château and a view as much as for the vineyard. Rosé is also quick money by wine standards, sold within a year of the harvest with no barrels to buy or stock to age, which makes the cash flow unusually simple for a fine-wine region.
Facts and figures
The numbers behind the region: land, grapes, yields and costs
| Input | Range | Unit | Year | Source |
|---|---|---|---|---|
| Land — what a hectare of vineyard sells for | ||||
| Vineyard land, BandolDominant price €125,000/ha in 2024 | 110,000–150,000 | EUR/ha | 2024 | SAFER 2024 |
| Vineyard land, Côtes de ProvenceDominant price €40,000/ha in 2024; whole estates with a rosé brand sell for far more than… | 35,000–45,000 | EUR/ha | 2024 | SAFER 2024 |
Where the inputs come from
Sources
- Valeur vénale des vignes en 2024 (the official SAFER table, reproduced), Fidecorex, 2026. Retrieved 6 October 2026.