CorkonomicsThe economics of wine production, collection, and vineyards
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Terreno de viñedo · Pauillac≈$2,798,250 una hectárea▼ abajo 17% on 20232024Precio de apertura · Château Lafite Rothschild 2025≈$376 una botella▲ arriba 17% sobre el año anteriorVendido en subasta · Romanée-Conti Grand Cru, DRC 2019$22,917 una botellaSotheby's, Sep 2026Coste de producir una botella · Burgundy grand cru (Pinot Noir)$48–283Arancel estadounidense sobre el vino de · Canada+50%desde Aug 2026Botella de consumo diario en una tienda de EE. UU.$13.77 un litro▼ abajo 1.3% en un añoSep 2026Terreno de viñedo · Margaux≈$1,567,020 una hectárea▼ abajo 7% on 20232024Precio de apertura · Château Cheval Blanc 2025≈$376 una botella▲ arriba 22% sobre el año anteriorVendido en subasta · La Tâche Grand Cru, DRC 2018$5,417 una botellaSotheby's, Sep 2026Coste de producir una botella · Champagne prestige cuvée$26–89Arancel estadounidense sobre el vino de · Australia+12.5%desde Jul 2026Terreno de viñedo · Côte-Rôtie≈$1,511,055 una hectárea▲ arriba 8% on 20232024Precio de apertura · Château Mouton Rothschild 2025≈$336 una botella▲ arriba 19% sobre el año anteriorVendido en subasta · Richebourg Grand Cru, DRC 2012$3,542 una botellaSotheby's, Sep 2026Coste de producir una botella · Bordeaux classified growth (2nd–5th)$17–61Arancel estadounidense sobre el vino de · New Zealand+12.5%desde Jul 2026Terreno de viñedo · Côte de Nuits grand cru≈$7,275,450 una hectárea2019Precio de apertura · Château Palmer 2025≈$268 una botella▼ abajo 19% sobre el año anteriorTerreno de viñedo · Pomerol≈$2,238,600 una hectárea2023
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Aprender · Términos del vino · Sus páginas guardadas

Learn the economics of wine production

What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.

8 chapters · Acerca de 60 minutes

Start the first chapterTest your knowledge

A picker cutting a bunch of dark grapes into a wooden crate at sunrise

Wine is a farm product, a manufactured good and a luxury brand all at once. That makes it one of the best ways to learn how a business works: land, labour, machines, time, risk, prices and profit all show up in a single bottle.

Read the chapters in order. Each one explains its ideas from scratch, works through an example with round numbers, and ends with a few questions to check you have it. When you are done, take a course to test yourself.

What you will learn

  • Follow a bottle from the vineyard to the shop and say who is paid at each step
  • Explain why vineyard land in one village costs a thousand times more than in another
  • Tell fixed costs from variable costs, and work out a winery's break-even point
  • Show how time, interest and taxes push up the price of a bottle
  • Read the wine news like an economist: surpluses, tariffs, prices and brands

Read the chapters

Each chapter builds on the one before. Read them in order the first time.

  1. Tres botellas, una copa de vino tinto y un libro de cuentas abierto en el mostrador de una bodega Chapter 1 · 7 min de lectura · Completed ✓

    The wine business at a glance: from vineyard to glass

    A bottle of wine passes through five or six pairs of hands before you pour it. Each one takes a slice of the price. Here is who they are, and how to tell whether any of them is actually making money.

  2. Una copa de vino tinto sobre un muro de piedra cubierto de musgo junto a un viñedo otoñal, con un campanario entre la niebla Chapter 2 · 7 min de lectura · Completed ✓

    Land: why some vineyard ground costs millions

    Two fields of vines can look almost identical, yet one is worth a hundred times more than the other. The reasons are location, rules, scarcity and reputation, and they shape the price of every bottle.

  3. Un pequeño tractor entre hileras de viñedo al amanecer Chapter 3 · 7 min de lectura · Completed ✓

    Growing grapes: farming costs and yields

    A vine needs a full year of work for one harvest, and the weather can wipe it out in a night. This chapter follows the farming calendar and shows why fewer grapes can mean dearer wine.

  4. Ripe dark grapes hanging on the vine Chapter 4 · 7 min de lectura · Completed ✓

    Grape prices: buying, selling and contracts

    A ton of grapes can sell for a few hundred dollars or many thousands, depending on where it was grown and how many other grapes are around. This is the market most wine drinkers never see.

  5. Barricas de roble en una bodega de piedra con una botella y una copa Chapter 5 · 8 min de lectura · Completed ✓

    Making the wine: winery costs and economies of scale

    Tanks, presses, barrels and a building cost the same whether you fill them or not. That simple fact explains why big wineries can sell cheaply and why a small winery's first job is to reach break-even.

  6. Miles de botellas apiladas a lo largo de un túnel excavado en roca de tiza blanca Chapter 6 · 7 min de lectura · Completed ✓

    Time is money: ageing, inventory and the cost of waiting

    Some wines are sold a few months after harvest. Others sit in a cellar for five years or more before anyone can buy them. Waiting improves the wine, but it also costs real money.

  7. Un palé de cajas de madera para vino junto a un contenedor abierto en un muelle Chapter 7 · 8 min de lectura · Completed ✓

    From cellar door to shop shelf: packaging, distribution, taxes and tariffs

    A wine that leaves the winery at $5 can reach the shelf at about $10. Glass, corks, lorries, warehouses, taxes and markups all add up, and for imported wine, tariffs add more.

  8. Vineyard hills in morning mist with a village on the ridge Chapter 8 · 8 min de lectura · Completed ✓

    Pricing, brands and the global picture

    Why does one bottle cost $8 and another $800? Costs are only part of the answer. This final chapter looks at how prices are really set, why so many small wineries struggle, and how to think like a wine economist.

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