CorkonomicsThe economics of wine production, collection, and vineyards
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Lahan kebun anggur · Pauillac≈$2,798,250 satu hektare▼ turun 17% on 20232024Harga pembukaan · Château Lafite Rothschild 2025≈$376 sebotol▲ naik 17% dari tahun sebelumnyaTerjual di lelang · Romanée-Conti Grand Cru, DRC 2019$22,917 sebotolSotheby's, Sep 2026Biaya membuat satu botol · Burgundy grand cru (Pinot Noir)$48–283Bea masuk AS untuk anggur dari · Canada+50%sejak Aug 2026Botol sehari-hari di toko AS$13.77 satu liter▼ turun 1.3% dalam setahunSep 2026Lahan kebun anggur · Margaux≈$1,567,020 satu hektare▼ turun 7% on 20232024Harga pembukaan · Château Cheval Blanc 2025≈$376 sebotol▲ naik 22% dari tahun sebelumnyaTerjual di lelang · La Tâche Grand Cru, DRC 2018$5,417 sebotolSotheby's, Sep 2026Biaya membuat satu botol · Champagne prestige cuvée$26–89Bea masuk AS untuk anggur dari · Australia+12.5%sejak Jul 2026Lahan kebun anggur · Côte-Rôtie≈$1,511,055 satu hektare▲ naik 8% on 20232024Harga pembukaan · Château Mouton Rothschild 2025≈$336 sebotol▲ naik 19% dari tahun sebelumnyaTerjual di lelang · Richebourg Grand Cru, DRC 2012$3,542 sebotolSotheby's, Sep 2026Biaya membuat satu botol · Bordeaux classified growth (2nd–5th)$17–61Bea masuk AS untuk anggur dari · New Zealand+12.5%sejak Jul 2026Lahan kebun anggur · Côte de Nuits grand cru≈$7,275,450 satu hektare2019Harga pembukaan · Château Palmer 2025≈$268 sebotol▼ turun 19% dari tahun sebelumnyaLahan kebun anggur · Pomerol≈$2,238,600 satu hektare2023
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Pelajari · Kata-kata anggur · Halaman tersimpan

Learn the economics of wine production

What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.

8 chapters · Tentang 60 minutes

Start the first chapterTest your knowledge

A picker cutting a bunch of dark grapes into a wooden crate at sunrise

Wine is a farm product, a manufactured good and a luxury brand all at once. That makes it one of the best ways to learn how a business works: land, labour, machines, time, risk, prices and profit all show up in a single bottle.

Read the chapters in order. Each one explains its ideas from scratch, works through an example with round numbers, and ends with a few questions to check you have it. When you are done, take a course to test yourself.

What you will learn

  • Follow a bottle from the vineyard to the shop and say who is paid at each step
  • Explain why vineyard land in one village costs a thousand times more than in another
  • Tell fixed costs from variable costs, and work out a winery's break-even point
  • Show how time, interest and taxes push up the price of a bottle
  • Read the wine news like an economist: surpluses, tariffs, prices and brands

Read the chapters

Each chapter builds on the one before. Read them in order the first time.

  1. Tiga botol, segelas red wine, dan sebuah buku besar terbuka di atas meja winery Chapter 1 · 7 menit baca · Completed ✓

    The wine business at a glance: from vineyard to glass

    A bottle of wine passes through five or six pairs of hands before you pour it. Each one takes a slice of the price. Here is who they are, and how to tell whether any of them is actually making money.

  2. Segelas anggur merah di atas dinding batu berlumut di samping kebun anggur musim gugur, dengan menara gereja dalam kabut Chapter 2 · 7 menit baca · Completed ✓

    Land: why some vineyard ground costs millions

    Two fields of vines can look almost identical, yet one is worth a hundred times more than the other. The reasons are location, rules, scarcity and reputation, and they shape the price of every bottle.

  3. Traktor kecil di antara barisan kebun anggur saat fajar Chapter 3 · 7 menit baca · Completed ✓

    Growing grapes: farming costs and yields

    A vine needs a full year of work for one harvest, and the weather can wipe it out in a night. This chapter follows the farming calendar and shows why fewer grapes can mean dearer wine.

  4. Ripe dark grapes hanging on the vine Chapter 4 · 7 menit baca · Completed ✓

    Grape prices: buying, selling and contracts

    A ton of grapes can sell for a few hundred dollars or many thousands, depending on where it was grown and how many other grapes are around. This is the market most wine drinkers never see.

  5. Barel-barel oak di sebuah ruang bawah tanah berbatu, dengan sebotol wine dan sebuah gelas Chapter 5 · 8 menit baca · Completed ✓

    Making the wine: winery costs and economies of scale

    Tanks, presses, barrels and a building cost the same whether you fill them or not. That simple fact explains why big wineries can sell cheaply and why a small winery's first job is to reach break-even.

  6. Ribuan botol tersusun sepanjang terowongan yang digali ke dalam kapur putih Chapter 6 · 7 menit baca · Completed ✓

    Time is money: ageing, inventory and the cost of waiting

    Some wines are sold a few months after harvest. Others sit in a cellar for five years or more before anyone can buy them. Waiting improves the wine, but it also costs real money.

  7. Sebuah palet peti kayu wine di samping kontainer pengiriman yang terbuka di dermaga Chapter 7 · 8 menit baca · Completed ✓

    From cellar door to shop shelf: packaging, distribution, taxes and tariffs

    A wine that leaves the winery at $5 can reach the shelf at about $10. Glass, corks, lorries, warehouses, taxes and markups all add up, and for imported wine, tariffs add more.

  8. Vineyard hills in morning mist with a village on the ridge Chapter 8 · 8 menit baca · Completed ✓

    Pricing, brands and the global picture

    Why does one bottle cost $8 and another $800? Costs are only part of the answer. This final chapter looks at how prices are really set, why so many small wineries struggle, and how to think like a wine economist.

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