CorkonomicsThe economics of wine production, collection, and vineyards
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Terreno vitato · Pauillac≈$2,798,250 un ettaro▼ giù 17% on 20232024Prezzo d'apertura · Château Lafite Rothschild 2025≈$376 una bottiglia▲ su 17% rispetto all'anno precedenteVenduto all'asta · Romanée-Conti Grand Cru, DRC 2019$22,917 una bottigliaSotheby's, Sep 2026Costo di produzione per bottiglia · Burgundy grand cru (Pinot Noir)$48–283Dazio USA sul vino proveniente da · Canada+50%da Aug 2026Bottiglia everyday in uno shop americano$13.77 un litro▼ giù 1.3% nell'arco di un annoSep 2026Terreno vitato · Margaux≈$1,567,020 un ettaro▼ giù 7% on 20232024Prezzo d'apertura · Château Cheval Blanc 2025≈$376 una bottiglia▲ su 22% rispetto all'anno precedenteVenduto all'asta · La Tâche Grand Cru, DRC 2018$5,417 una bottigliaSotheby's, Sep 2026Costo di produzione per bottiglia · Champagne prestige cuvée$26–89Dazio USA sul vino proveniente da · Australia+12.5%da Jul 2026Terreno vitato · Côte-Rôtie≈$1,511,055 un ettaro▲ su 8% on 20232024Prezzo d'apertura · Château Mouton Rothschild 2025≈$336 una bottiglia▲ su 19% rispetto all'anno precedenteVenduto all'asta · Richebourg Grand Cru, DRC 2012$3,542 una bottigliaSotheby's, Sep 2026Costo di produzione per bottiglia · Bordeaux classified growth (2nd–5th)$17–61Dazio USA sul vino proveniente da · New Zealand+12.5%da Jul 2026Terreno vitato · Côte de Nuits grand cru≈$7,275,450 un ettaro2019Prezzo d'apertura · Château Palmer 2025≈$268 una bottiglia▼ giù 19% rispetto all'anno precedenteTerreno vitato · Pomerol≈$2,238,600 un ettaro2023
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Learn the economics of wine production

What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.

8 chapters · Informazioni 60 minutes

Start the first chapterTest your knowledge

A picker cutting a bunch of dark grapes into a wooden crate at sunrise

Wine is a farm product, a manufactured good and a luxury brand all at once. That makes it one of the best ways to learn how a business works: land, labour, machines, time, risk, prices and profit all show up in a single bottle.

Read the chapters in order. Each one explains its ideas from scratch, works through an example with round numbers, and ends with a few questions to check you have it. When you are done, take a course to test yourself.

What you will learn

  • Follow a bottle from the vineyard to the shop and say who is paid at each step
  • Explain why vineyard land in one village costs a thousand times more than in another
  • Tell fixed costs from variable costs, and work out a winery's break-even point
  • Show how time, interest and taxes push up the price of a bottle
  • Read the wine news like an economist: surpluses, tariffs, prices and brands

Read the chapters

Each chapter builds on the one before. Read them in order the first time.

  1. Tre bottiglie, un bicchiere di vino rosso e un registro aperto sul bancone di una cantina Chapter 1 · 7 min di lettura · Completed ✓

    The wine business at a glance: from vineyard to glass

    A bottle of wine passes through five or six pairs of hands before you pour it. Each one takes a slice of the price. Here is who they are, and how to tell whether any of them is actually making money.

  2. Un bicchiere di vino rosso su un muro di pietra muschiosa accanto a un vigneto autunnale, con un campanile nella nebbia Chapter 2 · 7 min di lettura · Completed ✓

    Land: why some vineyard ground costs millions

    Two fields of vines can look almost identical, yet one is worth a hundred times more than the other. The reasons are location, rules, scarcity and reputation, and they shape the price of every bottle.

  3. Un piccolo trattore tra i filari del vigneto all'alba Chapter 3 · 7 min di lettura · Completed ✓

    Growing grapes: farming costs and yields

    A vine needs a full year of work for one harvest, and the weather can wipe it out in a night. This chapter follows the farming calendar and shows why fewer grapes can mean dearer wine.

  4. Ripe dark grapes hanging on the vine Chapter 4 · 7 min di lettura · Completed ✓

    Grape prices: buying, selling and contracts

    A ton of grapes can sell for a few hundred dollars or many thousands, depending on where it was grown and how many other grapes are around. This is the market most wine drinkers never see.

  5. Botti di rovere in una cantina di pietra con una bottiglia e un bicchiere Chapter 5 · 8 min di lettura · Completed ✓

    Making the wine: winery costs and economies of scale

    Tanks, presses, barrels and a building cost the same whether you fill them or not. That simple fact explains why big wineries can sell cheaply and why a small winery's first job is to reach break-even.

  6. Migliaia di bottiglie accatastate lungo un tunnel scavato nel gesso bianco Chapter 6 · 7 min di lettura · Completed ✓

    Time is money: ageing, inventory and the cost of waiting

    Some wines are sold a few months after harvest. Others sit in a cellar for five years or more before anyone can buy them. Waiting improves the wine, but it also costs real money.

  7. Un pallet di casse di legno per vini accanto a un container aperto in un porto Chapter 7 · 8 min di lettura · Completed ✓

    From cellar door to shop shelf: packaging, distribution, taxes and tariffs

    A wine that leaves the winery at $5 can reach the shelf at about $10. Glass, corks, lorries, warehouses, taxes and markups all add up, and for imported wine, tariffs add more.

  8. Vineyard hills in morning mist with a village on the ridge Chapter 8 · 8 min di lettura · Completed ✓

    Pricing, brands and the global picture

    Why does one bottle cost $8 and another $800? Costs are only part of the answer. This final chapter looks at how prices are really set, why so many small wineries struggle, and how to think like a wine economist.

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