CorkonomicsThe economics of wine production, collection, and vineyards
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포도밭 토지 · Pauillac≈$2,798,250 1헥타르▼ 아래로 17% on 20232024출시 가격 · Château Lafite Rothschild 2025≈$376 와인 한 병▲ 위로 17% 전년 대비경매 낙찰가 · Romanée-Conti Grand Cru, DRC 2019$22,917 와인 한 병Sotheby's, Sep 2026와인 한 병의 생산 원가 · Burgundy grand cru (Pinot Noir)$48–283미국의 와인 관세 (원산지: · Canada+50%기준 Aug 2026미국 매장의 일반 와인 한 병$13.77 1리터▼ 아래로 1.3% 연간Sep 2026포도밭 토지 · Margaux≈$1,567,020 1헥타르▼ 아래로 7% on 20232024출시 가격 · Château Cheval Blanc 2025≈$376 와인 한 병▲ 위로 22% 전년 대비경매 낙찰가 · La Tâche Grand Cru, DRC 2018$5,417 와인 한 병Sotheby's, Sep 2026와인 한 병의 생산 원가 · Champagne prestige cuvée$26–89미국의 와인 관세 (원산지: · Australia+12.5%기준 Jul 2026포도밭 토지 · Côte-Rôtie≈$1,511,055 1헥타르▲ 위로 8% on 20232024출시 가격 · Château Mouton Rothschild 2025≈$336 와인 한 병▲ 위로 19% 전년 대비경매 낙찰가 · Richebourg Grand Cru, DRC 2012$3,542 와인 한 병Sotheby's, Sep 2026와인 한 병의 생산 원가 · Bordeaux classified growth (2nd–5th)$17–61미국의 와인 관세 (원산지: · New Zealand+12.5%기준 Jul 2026포도밭 토지 · Côte de Nuits grand cru≈$7,275,450 1헥타르2019출시 가격 · Château Palmer 2025≈$268 와인 한 병▼ 아래로 19% 전년 대비포도밭 토지 · Pomerol≈$2,238,600 1헥타르2023
Corkonomics
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Learn the economics of wine production

What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.

8 chapters · 소개 60 minutes

Start the first chapterTest your knowledge

A picker cutting a bunch of dark grapes into a wooden crate at sunrise

Wine is a farm product, a manufactured good and a luxury brand all at once. That makes it one of the best ways to learn how a business works: land, labour, machines, time, risk, prices and profit all show up in a single bottle.

Read the chapters in order. Each one explains its ideas from scratch, works through an example with round numbers, and ends with a few questions to check you have it. When you are done, take a course to test yourself.

What you will learn

  • Follow a bottle from the vineyard to the shop and say who is paid at each step
  • Explain why vineyard land in one village costs a thousand times more than in another
  • Tell fixed costs from variable costs, and work out a winery's break-even point
  • Show how time, interest and taxes push up the price of a bottle
  • Read the wine news like an economist: surpluses, tariffs, prices and brands

Read the chapters

Each chapter builds on the one before. Read them in order the first time.

  1. 와이너리 카운터 위의 병 세 개, 레드 와인 한 잔, 펼쳐진 장부 Chapter 1 · 7 분 분량 · Completed ✓

    The wine business at a glance: from vineyard to glass

    A bottle of wine passes through five or six pairs of hands before you pour it. Each one takes a slice of the price. Here is who they are, and how to tell whether any of them is actually making money.

  2. 가을 포도밭 옆 이끼 낀 돌담 위의 레드 와인 한 잔, 안개 속으로 교회 첨탑이 보인다 Chapter 2 · 7 분 분량 · Completed ✓

    Land: why some vineyard ground costs millions

    Two fields of vines can look almost identical, yet one is worth a hundred times more than the other. The reasons are location, rules, scarcity and reputation, and they shape the price of every bottle.

  3. 새벽녘 포도밭 이랑 사이를 지나는 작은 트랙터 Chapter 3 · 7 분 분량 · Completed ✓

    Growing grapes: farming costs and yields

    A vine needs a full year of work for one harvest, and the weather can wipe it out in a night. This chapter follows the farming calendar and shows why fewer grapes can mean dearer wine.

  4. Ripe dark grapes hanging on the vine Chapter 4 · 7 분 분량 · Completed ✓

    Grape prices: buying, selling and contracts

    A ton of grapes can sell for a few hundred dollars or many thousands, depending on where it was grown and how many other grapes are around. This is the market most wine drinkers never see.

  5. 병과 잔이 놓인 돌 지하 저장고의 오크 배럴들 Chapter 5 · 8 분 분량 · Completed ✓

    Making the wine: winery costs and economies of scale

    Tanks, presses, barrels and a building cost the same whether you fill them or not. That simple fact explains why big wineries can sell cheaply and why a small winery's first job is to reach break-even.

  6. 백악 지반을 뚫어 만든 터널을 따라 수천 병이 쌓여 있는 모습 Chapter 6 · 7 분 분량 · Completed ✓

    Time is money: ageing, inventory and the cost of waiting

    Some wines are sold a few months after harvest. Others sit in a cellar for five years or more before anyone can buy them. Waiting improves the wine, but it also costs real money.

  7. 부두에서 열린 컨테이너 옆에 나무 와인 케이스 팔레트가 세워져 있는 모습 Chapter 7 · 8 분 분량 · Completed ✓

    From cellar door to shop shelf: packaging, distribution, taxes and tariffs

    A wine that leaves the winery at $5 can reach the shelf at about $10. Glass, corks, lorries, warehouses, taxes and markups all add up, and for imported wine, tariffs add more.

  8. Vineyard hills in morning mist with a village on the ridge Chapter 8 · 8 분 분량 · Completed ✓

    Pricing, brands and the global picture

    Why does one bottle cost $8 and another $800? Costs are only part of the answer. This final chapter looks at how prices are really set, why so many small wineries struggle, and how to think like a wine economist.

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