CorkonomicsThe economics of wine production, collection, and vineyards
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Bağ arazisi · Pauillac≈$2,798,250 bir hektar▼ aşağı 17% on 20232024Açılış fiyatı · Château Lafite Rothschild 2025≈$376 bir şişe▲ yukarı 17% bir önceki yıla göreMüzayedede satıldı · Romanée-Conti Grand Cru, DRC 2019$22,917 bir şişeSotheby's, Sep 2026Bir şişe üretim maliyeti · Burgundy grand cru (Pinot Noir)$48–283şarap için ABD gümrük vergisi · Canada+50%bu yana Aug 2026ABD'de sıradan bir market şişesi$13.77 bir litre▼ aşağı 1.3% bir yıldaSep 2026Bağ arazisi · Margaux≈$1,567,020 bir hektar▼ aşağı 7% on 20232024Açılış fiyatı · Château Cheval Blanc 2025≈$376 bir şişe▲ yukarı 22% bir önceki yıla göreMüzayedede satıldı · La Tâche Grand Cru, DRC 2018$5,417 bir şişeSotheby's, Sep 2026Bir şişe üretim maliyeti · Champagne prestige cuvée$26–89şarap için ABD gümrük vergisi · Australia+12.5%bu yana Jul 2026Bağ arazisi · Côte-Rôtie≈$1,511,055 bir hektar▲ yukarı 8% on 20232024Açılış fiyatı · Château Mouton Rothschild 2025≈$336 bir şişe▲ yukarı 19% bir önceki yıla göreMüzayedede satıldı · Richebourg Grand Cru, DRC 2012$3,542 bir şişeSotheby's, Sep 2026Bir şişe üretim maliyeti · Bordeaux classified growth (2nd–5th)$17–61şarap için ABD gümrük vergisi · New Zealand+12.5%bu yana Jul 2026Bağ arazisi · Côte de Nuits grand cru≈$7,275,450 bir hektar2019Açılış fiyatı · Château Palmer 2025≈$268 bir şişe▼ aşağı 19% bir önceki yıla göreBağ arazisi · Pomerol≈$2,238,600 bir hektar2023
Corkonomics
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Learn the economics of wine production

What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.

8 chapters · Hakkında 60 minutes

Start the first chapterTest your knowledge

A picker cutting a bunch of dark grapes into a wooden crate at sunrise

Wine is a farm product, a manufactured good and a luxury brand all at once. That makes it one of the best ways to learn how a business works: land, labour, machines, time, risk, prices and profit all show up in a single bottle.

Read the chapters in order. Each one explains its ideas from scratch, works through an example with round numbers, and ends with a few questions to check you have it. When you are done, take a course to test yourself.

What you will learn

  • Follow a bottle from the vineyard to the shop and say who is paid at each step
  • Explain why vineyard land in one village costs a thousand times more than in another
  • Tell fixed costs from variable costs, and work out a winery's break-even point
  • Show how time, interest and taxes push up the price of a bottle
  • Read the wine news like an economist: surpluses, tariffs, prices and brands

Read the chapters

Each chapter builds on the one before. Read them in order the first time.

  1. Bir şaraphane tezgahında üç şişe, kırmızı şarap kadehi ve açık defter Chapter 1 · 7 dk okuma · Completed ✓

    The wine business at a glance: from vineyard to glass

    A bottle of wine passes through five or six pairs of hands before you pour it. Each one takes a slice of the price. Here is who they are, and how to tell whether any of them is actually making money.

  2. Bir sonbahar bağının yanında yosunlu bir taş duvarda duran kırmızı bir kadeh şarap; siste bir kilise kulesi Chapter 2 · 7 dk okuma · Completed ✓

    Land: why some vineyard ground costs millions

    Two fields of vines can look almost identical, yet one is worth a hundred times more than the other. The reasons are location, rules, scarcity and reputation, and they shape the price of every bottle.

  3. Şafakta bağ sıraları arasında küçük bir traktör Chapter 3 · 7 dk okuma · Completed ✓

    Growing grapes: farming costs and yields

    A vine needs a full year of work for one harvest, and the weather can wipe it out in a night. This chapter follows the farming calendar and shows why fewer grapes can mean dearer wine.

  4. Ripe dark grapes hanging on the vine Chapter 4 · 7 dk okuma · Completed ✓

    Grape prices: buying, selling and contracts

    A ton of grapes can sell for a few hundred dollars or many thousands, depending on where it was grown and how many other grapes are around. This is the market most wine drinkers never see.

  5. Taş bir mahzende meşe fıçılar, şişe ve kadeh Chapter 5 · 8 dk okuma · Completed ✓

    Making the wine: winery costs and economies of scale

    Tanks, presses, barrels and a building cost the same whether you fill them or not. That simple fact explains why big wineries can sell cheaply and why a small winery's first job is to reach break-even.

  6. Beyaz tebeşir kayasına oyulmuş bir tünelin boyunca dizilmiş binlerce şişe Chapter 6 · 7 dk okuma · Completed ✓

    Time is money: ageing, inventory and the cost of waiting

    Some wines are sold a few months after harvest. Others sit in a cellar for five years or more before anyone can buy them. Waiting improves the wine, but it also costs real money.

  7. Limanda açık bir konteynerin yanında duran ahşap şarap kasalarından oluşan bir palet Chapter 7 · 8 dk okuma · Completed ✓

    From cellar door to shop shelf: packaging, distribution, taxes and tariffs

    A wine that leaves the winery at $5 can reach the shelf at about $10. Glass, corks, lorries, warehouses, taxes and markups all add up, and for imported wine, tariffs add more.

  8. Vineyard hills in morning mist with a village on the ridge Chapter 8 · 8 dk okuma · Completed ✓

    Pricing, brands and the global picture

    Why does one bottle cost $8 and another $800? Costs are only part of the answer. This final chapter looks at how prices are really set, why so many small wineries struggle, and how to think like a wine economist.

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