CorkonomicsThe economics of wine production, collection, and vineyards
The numbers
Vineyard land · Pauillac≈$2,798,250 a hectare▼ down 17% on 20232024Opening price · Château Lafite Rothschild 2025≈$376 a bottle▲ up 17% on the year beforeSold at auction · Romanée-Conti Grand Cru, DRC 2019$22,917 a bottleSotheby's, Sep 2026Cost to make one bottle · Burgundy grand cru (Pinot Noir)$48–283US duty on wine from · Canada+50%since Aug 2026Everyday bottle in a US shop$13.77 a litre▼ down 1.3% in a yearSep 2026Vineyard land · Margaux≈$1,567,020 a hectare▼ down 7% on 20232024Opening price · Château Cheval Blanc 2025≈$376 a bottle▲ up 22% on the year beforeSold at auction · La Tâche Grand Cru, DRC 2018$5,417 a bottleSotheby's, Sep 2026Cost to make one bottle · Champagne prestige cuvée$26–89US duty on wine from · Australia+12.5%since Jul 2026Vineyard land · Côte-Rôtie≈$1,511,055 a hectare▲ up 8% on 20232024Opening price · Château Mouton Rothschild 2025≈$336 a bottle▲ up 19% on the year beforeSold at auction · Richebourg Grand Cru, DRC 2012$3,542 a bottleSotheby's, Sep 2026Cost to make one bottle · Bordeaux classified growth (2nd–5th)$17–61US duty on wine from · New Zealand+12.5%since Jul 2026Vineyard land · Côte de Nuits grand cru≈$7,275,450 a hectare2019Opening price · Château Palmer 2025≈$268 a bottle▼ down 19% on the year beforeVineyard land · Pomerol≈$2,238,600 a hectare2023
Corkonomics
LearnGrapesRegionsWinesNews
Wine basicsThe five types of wineHow to taste wineHow to read a wine labelWine with foodWine words
Learn the economicsThe economics of wine productionThe economics of wine collectingCourses
Regions
BordeauxBurgundyChampagneRhôneNapa ValleyTuscanyPiedmontMoselOregonRiojaCalifornia sparklingValais and LavauxEnglandDouroEtnaMendozaMarlboroughStellenboschBarossa ValleyTasmaniaBeaujolaisJuraAlsaceLoireProvenceRibera del DueroSonoma
What land costsGood years and badAppellationsFamous vineyards
Wines
Famous winesWho makes themFind a vintageCompare wines
PricesWhat a bottle costs to makeWhat vineyard land costsWhat grapes fetchWhat the border addsWhy wine costs what it doesRelease pricesAuction resultsTariffsMarket overviewWine in official statisticsVineyard economicsResearch
MoreAsk the DataAI agentsSavedAPIAbout usMethodologyContact
Dark mode
Language
Currency
Settings
Dark mode
Language
Currency

New to wine? Start with the short lessons, then look up any word you do not know.

Learn · Wine words · Your saved pages

Masseto, Toscana IGT 1996

1996 was a good, solid year in Tuscany, without being a standout.

Save · All vintages of Masseto, Toscana IGT · Compare

Masseto
Ornellaia e Masseto Società Agricola S.r.l.. · Wikimedia Commons · CC BY-SA 3.0

What to expect

Expect a pleasant, lighter wine that is usually best enjoyed younger.

18 of the 28 years we cover for this wine were rated higher.

A glass of deep red wine and a bowl of plums on a kitchen table, with old vines outside the window
The year
Good
Last sold at auction for
≈$827a bottle · Christie's, Sep 2025
How hard to find
Getting scarce30 years old

Other vintages of this wine

One square for each year. The darker the square, the better the weather was for the grapes. Tap a year to read about it.

2022202120202019201820172016201520142013201220112010200920082007200620052004200320022001200019991998199719961995
ExceptionalExcellentVery goodGoodMixedDifficult

What bottles sell for

At auction, standard bottles of this vintage have sold for between ≈$661 and ≈$827 each, across 5 sales since October 2023.

Every sale on record12 lots, each linked to the auction house
$600$650$700$750$800$85020242025GBP per 75 cl bottle · 2023-10-23 · $772GBP per 75 cl bottle · 2024-04-17 · $661GBP per 75 cl bottle · 2024-06-06 · $661GBP per 75 cl bottle · 2024-06-06 · $661GBP per 75 cl bottle · 2025-09-15 · $827USD per bottle: lot price ÷ bottles in the lotSale date5 lots of 75 cl bottles sold in USD at Christie's · prices as published by each house · ≈ converted to USD at the 9 Oct 2026 rate
Sale dateHouse and saleFormatLot pricePer bottle
Nov 2025Christie'sFine and Rare Wines Online Featuring The Sierra Cellar (sale 23961) · Los Angeles · lot 5501 × 75 cl$625$625
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 271 × 300 cl≈$3,638≈$3,638
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 262 × 150 cl≈$3,638≈$1,819
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 257 × 75 cl≈$5,788≈$827
Oct 2024Christie'sA Life Well Lived Online: The Remarkable Cellar of Melina and Dr N.K. Yong - Outside of France (sale 23197) · Hong Kong · lot 753 × 75 cl≈$2,071≈$690
Jun 2024Christie'sA Legacy Preserved: The Last Treasures of The Avery Collection (sale 23060) · London · lot 7276 × 75 cl≈$3,969≈$661
Jun 2024Christie'sA Legacy Preserved: The Last Treasures of The Avery Collection (sale 23060) · London · lot 7266 × 75 cl≈$3,969≈$661
Apr 2024Christie'sFine and Rare Wines Online: Featuring a Superlative Collection of Grand Cru Burgundy (sale 23030) · London · lot 1136 × 75 cl≈$3,969≈$661
Oct 2023Christie'sFine and Rare Wines & Spirits Online: Continental Cellars (sale 23054) · London · lot 1761 × 150 cl≈$1,654≈$1,654
Oct 2023Christie'sFine and Rare Wines & Spirits Online: Continental Cellars (sale 23054) · London · lot 1756 × 75 cl≈$4,630≈$772
Jun 2023Christie'sFine and Rare Wines Online: Featuring the Time Capsule Collection of Undisturbed Legends of the Côte d'Or (sale 22064) · Los Angeles · lot 2581 × 75 cl$687$687
Feb 2022Christie'sFine & Rare Wines Including Two Outstanding Private Collections (sale 21177) · Los Angeles · lot 24612 × 75 cl$10,625$885
 Prices are in the currency of each sale. Christie’s and Sotheby’s include the buyer’s fee; Hart Davis Hart shows the price before it.

Filter and browse

What does this wine cost to make?Our estimate: $29–$101 a bottle

We estimate it costs about $29 to $101 to make one bottle of a wine like this. The price in the shop is far higher because the land is scarce, the name is famous, and many hands take a share on the way to you.

Low estimateImputed land cost: $9.11Vineyard operations: $3.87Oak barrels: $0.50Winemaking labour and cellar work: $3.00Cellar aging: $1.12Bottle, closure, label, case and bottling: $4.90Winery overhead: $5.00Financing over the aging period: $1.54$29 per bottleHigh estimateImputed land cost: $43.88Vineyard operations: $10.24Oak barrels: $1.61Winemaking labour and cellar work: $6.00Cellar aging: $2.72Bottle, closure, label, case and bottling: $13.40Winery overhead: $12.00Financing over the aging period: $10.69$101 per bottleImputed land costVineyard operationsOak barrelsWinemaking labour and cellar workCellar agingBottle, closure, label, case and bottlingWinery overheadFinancing over the aging periodUS$ per 75 cl bottle at the winery, before any margin, tax or transport · Corkonomics cost model

See the full breakdown

Last reviewed: September 2026Report an error on this page