CorkonomicsThe economics of wine production, collection, and vineyards
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Vineyard land · Pauillac≈$2,798,250 a hectare▼ down 17% on 20232024Opening price · Château Lafite Rothschild 2025≈$376 a bottle▲ up 17% on the year beforeSold at auction · Romanée-Conti Grand Cru, DRC 2019$22,917 a bottleSotheby's, Sep 2026Cost to make one bottle · Burgundy grand cru (Pinot Noir)$48–283US duty on wine from · Canada+50%since Aug 2026Everyday bottle in a US shop$13.77 a litre▼ down 1.3% in a yearSep 2026Vineyard land · Margaux≈$1,567,020 a hectare▼ down 7% on 20232024Opening price · Château Cheval Blanc 2025≈$376 a bottle▲ up 22% on the year beforeSold at auction · La Tâche Grand Cru, DRC 2018$5,417 a bottleSotheby's, Sep 2026Cost to make one bottle · Champagne prestige cuvée$26–89US duty on wine from · Australia+12.5%since Jul 2026Vineyard land · Côte-Rôtie≈$1,511,055 a hectare▲ up 8% on 20232024Opening price · Château Mouton Rothschild 2025≈$336 a bottle▲ up 19% on the year beforeSold at auction · Richebourg Grand Cru, DRC 2012$3,542 a bottleSotheby's, Sep 2026Cost to make one bottle · Bordeaux classified growth (2nd–5th)$17–61US duty on wine from · New Zealand+12.5%since Jul 2026Vineyard land · Côte de Nuits grand cru≈$7,275,450 a hectare2019Opening price · Château Palmer 2025≈$268 a bottle▼ down 19% on the year beforeVineyard land · Pomerol≈$2,238,600 a hectare2023
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Masseto, Toscana IGT 2010

2010 was a very good year in Tuscany: reliable and well liked.

Save · All vintages of Masseto, Toscana IGT · Compare

Masseto
Ornellaia e Masseto Società Agricola S.r.l.. · Wikimedia Commons · CC BY-SA 3.0

What to expect

Expect a good, dependable wine, often ready a little sooner than the greatest years.

8 of the 28 years we cover for this wine were rated higher.

A glass of deep red wine and a bowl of plums on a kitchen table, with old vines outside the window
The year
Very Good
Last sold at auction for
≈$796a bottle · Christie's, Jun 2026
How hard to find
Getting scarce16 years old

Other vintages of this wine

One square for each year. The darker the square, the better the weather was for the grapes. Tap a year to read about it.

ExceptionalExcellentVery goodGoodMixedDifficult

What bottles sell for

At auction, standard bottles of this vintage have sold for between ≈$637 and ≈$929 each, across 9 sales since June 2021.

Every sale on record19 lots, each linked to the auction house
$600$700$800$900$1,00020222023202420252026HKD per 75 cl bottle · 2021-06-07 · $765HKD per 75 cl bottle · 2023-05-24 · $929HKD per 75 cl bottle · 2023-09-13 · $796HKD per 75 cl bottle · 2024-01-29 · $637HKD per 75 cl bottle · 2024-05-31 · $796HKD per 75 cl bottle · 2024-07-02 · $664HKD per 75 cl bottle · 2024-10-03 · $690HKD per 75 cl bottle · 2024-10-30 · $903HKD per 75 cl bottle · 2026-06-22 · $796USD per bottle: lot price ÷ bottles in the lotSale date9 lots of 75 cl bottles sold in USD at Christie's · prices as published by each house · ≈ converted to USD at the 9 Oct 2026 rate
Sale dateHouse and saleFormatLot pricePer bottle
Jun 2026Christie'sThe Opulent Cellar: Online (sale 24463) · Hong Kong · lot 4756 × 75 cl≈$4,779≈$796
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 1601 × 75 cl≈$827≈$827
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 921 × 600 cl≈$7,441≈$7,441
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 911 × 600 cl≈$7,937≈$7,937
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 901 × 300 cl≈$3,969≈$3,969
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 893 × 150 cl≈$5,292≈$1,764
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 8612 × 75 cl≈$9,922≈$827
Jun 2025Christie'sFine & Rare Wines & Spirits Online: London Edition (sale 23893) · London · lot 2996 × 75 cl≈$4,630≈$772
Apr 2025Christie'sFine and Rare Wines Online: London Edition (sale 23891) · London · lot 1113 × 75 cl≈$2,315≈$772
Oct 2024Christie'sA Life Well Lived Online: The Remarkable Cellar of Melina and Dr N.K. Yong - Outside of France (sale 23197) · Hong Kong · lot 803 × 75 cl≈$2,708≈$903
Oct 2024Christie'sThe Epic Cellar Part II (sale 23200) · Hong Kong · lot 2226 × 75 cl≈$4,141≈$690
Jul 2024Christie'sFine and Rare Wines & Spirits Online: Featuring An Exceptional Private Cellar Part III - Moutai x Whisky (sale 23195) · Hong Kong · lot 32312 × 75 cl≈$7,964≈$664
May 2024Christie'sThe Epic Cellar (sale 23190) · Hong Kong · lot 54536 × 75 cl≈$4,779≈$796
Apr 2024Christie'sFine and Rare Wines Online: Featuring a Superlative Collection of Grand Cru Burgundy (sale 23030) · London · lot 3536 × 75 cl≈$5,292≈$882
Jan 2024Christie'sA Pristine Contemporary Cellar: Online (sale 22660) · Hong Kong · lot 5004 × 75 cl≈$2,549≈$637
Sep 2023Christie'sFinest and Rarest Wines & Spirits (sale 22121) · Hong Kong · lot 1773 × 75 cl≈$2,389≈$796
May 2023Christie'sAn Exceptional Private Cellar Part II (sale 22119) · Hong Kong · lot 62556 × 75 cl≈$5,575≈$929
Dec 2022Christie'sFinest and Rarest Wines & Spirits: Featuring Exceptional Anniversary Offerings from Ridge Vineyards and Champagne Philipponnat (sale 21096) · London · lot 8132 × 75 cl≈$1,984≈$992
Jun 2021Christie'sFinest and Rarest Wines and Spirits (sale 19857) · Hong Kong · lot 1571 × 75 cl≈$765≈$765
Prices are in the currency of each sale. Christie’s and Sotheby’s include the buyer’s fee; Hart Davis Hart shows the price before it.

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What does this wine cost to make?Our estimate: $29–$101 a bottle

We estimate it costs about $29 to $101 to make one bottle of a wine like this. The price in the shop is far higher because the land is scarce, the name is famous, and many hands take a share on the way to you.

Low estimateImputed land cost: $9.11Vineyard operations: $3.87Oak barrels: $0.50Winemaking labour and cellar work: $3.00Cellar aging: $1.12Bottle, closure, label, case and bottling: $4.90Winery overhead: $5.00Financing over the aging period: $1.54$29 per bottleHigh estimateImputed land cost: $43.88Vineyard operations: $10.24Oak barrels: $1.61Winemaking labour and cellar work: $6.00Cellar aging: $2.72Bottle, closure, label, case and bottling: $13.40Winery overhead: $12.00Financing over the aging period: $10.69$101 per bottleImputed land costVineyard operationsOak barrelsWinemaking labour and cellar workCellar agingBottle, closure, label, case and bottlingWinery overheadFinancing over the aging periodUS$ per 75 cl bottle at the winery, before any margin, tax or transport · Corkonomics cost model

See the full breakdown

Last reviewed: September 2026Report an error on this page