CorkonomicsThe economics of wine production, collection, and vineyards
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Vineyard land · Pauillac≈$2,798,250 a hectare▼ down 17% on 20232024Opening price · Château Lafite Rothschild 2025≈$376 a bottle▲ up 17% on the year beforeSold at auction · Romanée-Conti Grand Cru, DRC 2019$22,917 a bottleSotheby's, Sep 2026Cost to make one bottle · Burgundy grand cru (Pinot Noir)$48–283US duty on wine from · Canada+50%since Aug 2026Everyday bottle in a US shop$13.77 a litre▼ down 1.3% in a yearSep 2026Vineyard land · Margaux≈$1,567,020 a hectare▼ down 7% on 20232024Opening price · Château Cheval Blanc 2025≈$376 a bottle▲ up 22% on the year beforeSold at auction · La Tâche Grand Cru, DRC 2018$5,417 a bottleSotheby's, Sep 2026Cost to make one bottle · Champagne prestige cuvée$26–89US duty on wine from · Australia+12.5%since Jul 2026Vineyard land · Côte-Rôtie≈$1,511,055 a hectare▲ up 8% on 20232024Opening price · Château Mouton Rothschild 2025≈$336 a bottle▲ up 19% on the year beforeSold at auction · Richebourg Grand Cru, DRC 2012$3,542 a bottleSotheby's, Sep 2026Cost to make one bottle · Bordeaux classified growth (2nd–5th)$17–61US duty on wine from · New Zealand+12.5%since Jul 2026Vineyard land · Côte de Nuits grand cru≈$7,275,450 a hectare2019Opening price · Château Palmer 2025≈$268 a bottle▼ down 19% on the year beforeVineyard land · Pomerol≈$2,238,600 a hectare2023
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Masseto, Toscana IGT 2012

2012 was a good, solid year in Tuscany, without being a standout.

Save · All vintages of Masseto, Toscana IGT · Compare

Masseto
Ornellaia e Masseto Società Agricola S.r.l.. · Wikimedia Commons · CC BY-SA 3.0

What to expect

Expect a pleasant, lighter wine that is usually best enjoyed younger.

18 of the 28 years we cover for this wine were rated higher.

A glass of deep red wine and a bowl of plums on a kitchen table, with old vines outside the window
The year
Good
Last sold at auction for
≈$735a bottle · Christie's, Jun 2023
How hard to find
Getting scarce14 years old

Other vintages of this wine

One square for each year. The darker the square, the better the weather was for the grapes. Tap a year to read about it.

2022202120202019201820172016201520142013201220112010200920082007200620052004200320022001200019991998199719961995
ExceptionalExcellentVery goodGoodMixedDifficult

What bottles sell for

At auction, standard bottles of this vintage have sold for between ≈$735 and ≈$882 each, across 2 sales since September 2022.

Every sale on record6 lots, each linked to the auction house
Sale dateHouse and saleFormatLot pricePer bottle
Sep 2025Christie'sThe Glorious Cellar of a European Connoisseur (sale 24214) · New York · lot 10593 × 75 cl$2,125$708
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 1061 × 600 cl≈$6,614≈$6,614
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 1051 × 300 cl≈$2,977≈$2,977
Sep 2025Christie'sFine & Rare Wines Featuring an Exceptional Masseto Collection (sale 24000) · London · lot 1046 × 150 cl≈$9,095≈$1,516
Jun 2023Christie'sFinest and Rarest Wines & Spirits (sale 21936) · London · lot 6349 × 75 cl≈$6,614≈$735
Sep 2022Christie'sThe Treasury: Finest Wines from a Peerless Collection (sale 21095) · London · lot 4746 × 75 cl≈$5,292≈$882
 Prices are in the currency of each sale. Christie’s and Sotheby’s include the buyer’s fee; Hart Davis Hart shows the price before it.

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What does this wine cost to make?Our estimate: $29–$101 a bottle

We estimate it costs about $29 to $101 to make one bottle of a wine like this. The price in the shop is far higher because the land is scarce, the name is famous, and many hands take a share on the way to you.

Low estimateImputed land cost: $9.11Vineyard operations: $3.87Oak barrels: $0.50Winemaking labour and cellar work: $3.00Cellar aging: $1.12Bottle, closure, label, case and bottling: $4.90Winery overhead: $5.00Financing over the aging period: $1.54$29 per bottleHigh estimateImputed land cost: $43.88Vineyard operations: $10.24Oak barrels: $1.61Winemaking labour and cellar work: $6.00Cellar aging: $2.72Bottle, closure, label, case and bottling: $13.40Winery overhead: $12.00Financing over the aging period: $10.69$101 per bottleImputed land costVineyard operationsOak barrelsWinemaking labour and cellar workCellar agingBottle, closure, label, case and bottlingWinery overheadFinancing over the aging periodUS$ per 75 cl bottle at the winery, before any margin, tax or transport · Corkonomics cost model

See the full breakdown

Last reviewed: September 2026Report an error on this page