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Vineyard land · Pauillac≈$2,798,250 a hectare▼ down 17% on 20232024Opening price · Château Lafite Rothschild 2025≈$376 a bottle▲ up 17% on the year beforeSold at auction · Romanée-Conti Grand Cru, DRC 2019$22,917 a bottleSotheby's, Sep 2026Cost to make one bottle · Burgundy grand cru (Pinot Noir)$48–283US duty on wine from · Canada+50%since Aug 2026Everyday bottle in a US shop$13.77 a litre▼ down 1.3% in a yearSep 2026Vineyard land · Margaux≈$1,567,020 a hectare▼ down 7% on 20232024Opening price · Château Cheval Blanc 2025≈$376 a bottle▲ up 22% on the year beforeSold at auction · La Tâche Grand Cru, DRC 2018$5,417 a bottleSotheby's, Sep 2026Cost to make one bottle · Champagne prestige cuvée$26–89US duty on wine from · Australia+12.5%since Jul 2026Vineyard land · Côte-Rôtie≈$1,511,055 a hectare▲ up 8% on 20232024Opening price · Château Mouton Rothschild 2025≈$336 a bottle▲ up 19% on the year beforeSold at auction · Richebourg Grand Cru, DRC 2012$3,542 a bottleSotheby's, Sep 2026Cost to make one bottle · Bordeaux classified growth (2nd–5th)$17–61US duty on wine from · New Zealand+12.5%since Jul 2026Vineyard land · Côte de Nuits grand cru≈$7,275,450 a hectare2019Opening price · Château Palmer 2025≈$268 a bottle▼ down 19% on the year beforeVineyard land · Pomerol≈$2,238,600 a hectare2023
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Masseto, Toscana IGT

Italy's most expensive wine at release: about 30,000 bottles of Merlot from a 7-hectare clay hill.

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Masseto
Ornellaia e Masseto Società Agricola S.r.l.. · Wikimedia Commons · CC BY-SA 3.0

Masseto is a single-vineyard Merlot from seven hectares of clay in Bolgheri, aged about 24 months in new French oak, produced in about 30,000 bottles. Its price sits with the top of Bordeaux.

Made by
Masseto
From
Bolgheri, Tuscany
Style
RedMerlot
Bottles made in a typical year
30.0K
The kind of wine

Pomerol micro-estate (Merlot)

A Merlot from a tiny estate in Pomerol, on some of the most expensive land in Bordeaux.

What a bottle like this costs to make

A glass of deep red wine and a bowl of plums on a kitchen table, with old vines outside the window

Good years and bad

One square for each year. The darker the square, the better the weather was for the grapes. Tap a year to read about it.

ExceptionalExcellentVery goodGoodMixedDifficult
The essentials

The wine and its economics

Masseto is a single-vineyard Merlot from seven hectares of clay in Bolgheri, aged about 24 months in new French oak, produced in about 30,000 bottles. Its price sits with the top of Bordeaux.

Every year in a tableHow each year was rated, and the price the producer first asked
VintageHow the year was ratedRelease priceHow rare (0–100)The growing season
2022Good — 60
2021Excellent — 61
2020Very Good — 61
2019Excellent — 62
2018Very Good — 62
2017Good — 63
2016Exceptional — 63Even season; Bolgheri's reference modern vintage.
2015Excellent — 64
2014Mixed — 64
2013Very Good — 64
2012Good — 65
2011Very Good — 65
2010Very Good — 66
2009Good — 66
2008Very Good — 66
2007Very Good — 66
2006Excellent — 66
2005Good — 67
2004Excellent — 67
2003Mixed — 67
2002Difficult — 67
2001Excellent — 68
2000Good — 68
1999Very Good — 68
1998Very Good — 68
1997Excellent — 68
1996Good — 69
1995Very Good — 69
Release price is what the producer first asked for a bottle. A dash means no price was published.

Find by year and rating

What does this wine cost to make?Our estimate: $29–$101 a bottle

We estimate it costs about $29 to $101 to make one bottle of a wine like this. The price in the shop is far higher because the land is scarce, the name is famous, and many hands take a share on the way to you.

ComponentLowHigh
Imputed land cost$9.11$43.88
Vineyard operations$3.87$10.24
Oak barrels$0.50$1.61
Winemaking labour and cellar work$3.00$6.00
Cellar aging$1.12$2.72
Bottle, closure, label, case and bottling$4.90$13.40
Winery overhead$5.00$12.00
Financing over the aging period$1.54$10.69
Estimated winery production cost$29.04$101
One standard bottle, at the winery door. Built in US dollars and shown in your chosen currency.

See the full breakdown

Recent auction resultsWhat bottles of this wine fetched when collectors sold them
Sale dateVintageHouse and saleFormatLot pricePer bottle
Jun 20262010Christie'sThe Opulent Cellar: Online (sale 24463) · lot 4756 × 75 cl≈$4,779≈$796 with premium
Jun 20262008Christie'sThe Opulent Cellar: Online (sale 24463) · lot 4746 × 75 cl≈$4,141≈$690 with premium
Jun 20262020Christie'sFine and Rare Wines & Spirits Online Day 2: Featuring a Collection Direct from González Byass (sale 25045) · lot 10731 × 75 cl≈$579≈$579 with premium
Jun 20262019Christie'sFine and Rare Wines & Spirits Online Day 2: Featuring a Collection Direct from González Byass (sale 25045) · lot 10723 × 75 cl≈$1,984≈$661 with premium
Jun 20262018Christie'sFine and Rare Wines & Spirits Online Day 2: Featuring a Collection Direct from González Byass (sale 25045) · lot 10713 × 75 cl≈$1,984≈$661 with premium
Jun 20262017Christie'sFine and Rare Wines & Spirits Online Day 2: Featuring a Collection Direct from González Byass (sale 25045) · lot 10703 × 75 cl≈$1,984≈$661 with premium
Mar 20262006Christie'sFine and Rare Wines & Spirits Online: Hong Kong Edition (sale 24459) · lot 2383 × 75 cl≈$2,867≈$956 with premium
Mar 20261999Christie'sFine and Rare Wines & Spirits Online: Hong Kong Edition (sale 24459) · lot 2371 × 75 cl≈$876≈$876 with premium
Dec 20251995Christie'sThe Historic Cellar of Jürgen Schwarz: Five Decades of Collecting, Day II (sale 24692) · lot 7261 × 300 cl$2,500$2,500 with premium
Nov 20252001Christie'sFine and Rare Wines Online Featuring The Sierra Cellar (sale 23961) · lot 5531 × 75 cl$1,062$1,062 with premium
Nov 20252000Christie'sFine and Rare Wines Online Featuring The Sierra Cellar (sale 23961) · lot 5521 × 75 cl$812$812 with premium
Nov 20251996Christie'sFine and Rare Wines Online Featuring The Sierra Cellar (sale 23961) · lot 5501 × 75 cl$625$625 with premium
Prices are in the currency of each sale. Christie’s and Sotheby’s include the buyer’s fee; Hart Davis Hart shows the price before it.

All lots on record

The detailsClassification, grapes, bottle sizes and the rest
Producer
Region
Appellation
Classification
Toscana IGT
Style
Red
Grape composition
Merlot100%
Bottle sizes
375 · 750 · 1500 · 3000 ml
Bottles made in a typical year
30,000 bottlesEstate and trade reporting
First vintage made
1986
Great years
8 of 28 rated excellent or exceptional

Comparable wines

Compare →

Wines from the same appellation or region that collectors weigh against this one.

Sources

  1. Masseto, 2025. Retrieved 3 September 2026.
Last reviewed: September 2026Report an error on this page