The grapes for one bottle cost about a euro in everyday Bordeaux and around ten in Champagne. The wine is made the same way; the difference is what the name on the label can sell for.
Each figure is what the source publishes, in its own unit. Some regions sell grapes by the kilo or the ton; others sell the finished young wine by the barrel or the litre, and both are shown. The bars put them on one scale: a rough euro cost of the grapes, or the wine, in one 75 cl bottle, reckoning 1.3 kilos of grapes to a bottle and one dollar to 0.9 euros.
What growers are paid, dearest first
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Cabernet Sauvignon grapes, Napa County, 2025 crushNapa Valley · grapes$8,864–$9,002 a ton≈ ≈$12.80–≈$12.99 a bottle · 2025The most expensive grapes in the United States, on the strength of what Napa Cabernet sells for. Prices have slipped since the 2023 peak as demand cooled.
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Grape price, Champagne AOCChampagne · grapes≈$6.16–≈$9.51 a kilo≈ ≈$8.00–≈$12.37 a bottle · 2025The Comité Champagne fixes how much may be picked each year, and every house needs grapes, so growers are paid more per kilo than anywhere else.
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Nebbiolo da Barolo grapesPiedmont · grapes≈$3.92–≈$6.72 a kilo≈ ≈$5.09–≈$8.73 a bottle · 2024Grapes that may become Barolo fetch several times the price of the same variety grown outside the zone.
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Chardonnay / Pinot Noir for sparkling, Carneros and Anderson ValleyCalifornia sparkling · grapes$2,500–$4,500 a ton≈ ≈$3.61–≈$6.50 a bottle · 2024Picked early and less ripe for sparkling wine, so paid less than still-wine Chardonnay or Pinot Noir from the same districts.
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Pinot Noir grapes, Oregon averageOregon · grapes$2,800–$3,600 a ton≈ ≈$4.04–≈$5.20 a bottle · 2023Good Pinot Noir country without Burgundy’s prices, for the land or the grapes.
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Bulk Bourgogne rouge, per pièce of 228 litresBurgundy · sold as young wine≈$1,114 a pièce (228 l)≈ ≈$3.66–≈$3.66 a bottle · 2024The regional red, sold as finished wine by the barrel. Prices rose sharply after the small 2024 crop; village and cru wines fetch many times this.
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Chianti Classico DOCG grapesTuscany · grapes≈$2.44–≈$2.46 a kilo≈ ≈$3.17–≈$3.20 a bottle · 2023A large appellation with plenty of grapes: steady prices, and well below what the famous names of Montalcino and Bolgheri pay.
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Tempranillo grapes, RiojaRioja · grapes≈$0.90–≈$1.79 a kilo≈ ≈$1.16–≈$2.33 a bottle · 2024Spain’s classic region grows a great deal of Tempranillo, so growers are paid little for it; the value is added by years in the cellar.
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Bulk Côtes du Rhône red, per hectolitreRhône · sold as young wine≈$144–≈$167 a hectolitre≈ ≈$1.08–≈$1.25 a bottle · 2025The valley’s everyday red, sold as finished wine. Inter Rhône publishes a guide price to keep growers above their costs, and the market has sat below it.
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Bulk red Bordeaux AOC, per tonneau of 900 litresBordeaux · sold as young wine≈$888–≈$1,119 a tonneau (900 l)≈ ≈$0.74–≈$0.93 a bottle · 2025Everyday red Bordeaux, sold as finished wine. There is far more of it than buyers want, so it changes hands for about a euro a litre, below what it costs to make.
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Riesling must, Mosel, per litreMosel · sold as young wine≈$1.12 a litre≈ ≈$0.84–≈$0.84 a bottle · 2024Sold as fresh juice rather than grapes. A euro a litre after the smallest harvest in fifty years.
Sources, and what else the figures say
- Cabernet Sauvignon grapes, Napa County, 2025 crush — Weighted average $8,864–9,002 a ton in the preliminary 2025 report, down 1.6% on 2024 and below the 2023 peak of $9,235; late-season spot deals were reported far lower. California Grape Crush Report 2025, preliminary (CDFA / USDA NASS, March 2026), 2025.
- Grape price, Champagne AOC — Grand cru ≈ €7–8.50/kg, premier cru ≈ €6–7.50, other ≈ €5.50–6.50 (trade reporting). Comité Champagne / trade press reporting reference grape prices, 2025.
- Nebbiolo da Barolo grapes Camera di Commercio di Cuneo, listino uve, 2024.
- Chardonnay / Pinot Noir for sparkling, Carneros and Anderson Valley — Crush Report Districts 3 and 4; sparkling contracts pick earlier and pay below still-wine Chardonnay. California Grape Crush Report 2024 (CDFA / USDA NASS), 2024.
- Pinot Noir grapes, Oregon average Oregon Vineyard and Winery Report (Oregon Wine Board / SOU), 2023.
- Bulk Bourgogne rouge, per pièce of 228 litres — The BIVB price for the 2024 harvest used in the official rent order: €995 a pièce, about €4.36 a litre; Bourgogne rouge rose 16–22% on the year after the small 2024 crop. BIVB bulk price for the 2024 harvest, as fixed for the 2025 vineyard-rent order of the Côte-d’Or prefecture (CAVB, November 2025), 2024.
- Chianti Classico DOCG grapes — €220 a quintal in Siena and €217.86 in Florence for the 2023 harvest; ISMEA reports Chianti Classico origin prices flat in 2025 while plain Chianti fell 18%. Prices of wine grapes recorded by the chambers of commerce, 2023 harvest (BMTI analysis, April 2024), 2023.
- Tempranillo grapes, Rioja Gobierno de La Rioja / trade reporting, 2024.
- Bulk Côtes du Rhône red, per hectolitre — €139/hl on average from August to November 2025 (organic €129, conventional €149); Inter Rhône’s guide price is €130/hl for HVE and €170/hl for organic, and growers put their cost above €150/hl. Inter Rhône bulk-market data, 1 August to 30 November 2025, as reported by Vinetur, December 2025, 2025.
- Bulk red Bordeaux AOC, per tonneau of 900 litres — Averaged €943 a tonneau in the 2025–26 campaign, €793 in October 2025: about €1 a litre. The CIVB puts the cost of making a tonneau at about €1,800, so generic red is sold at a loss. CIVB bulk-wine prices for the 2025–26 campaign, as reported by Vitisphere, 19 November 2025, 2025.
- Riesling must, Mosel, per litre — Quality-wine Riesling must €1.00 a litre in mid-October 2024; Weißburgunder €1.20, Grau- and Spätburgunder €1.50. The 2024 crop was the smallest in fifty years. Moselwein e.V., autumn press conference, October 2024 (must prices in mid-October), 2024.
Why a kilo of grapes costs ten times more in one place

The rules limit the crop
In Champagne the trade body sets how many kilos a hectare may pick each year, and every house needs grapes to keep its blend the same. Scarce grapes with a guaranteed buyer fetch the top price.

What the bottle sells for
A Napa winery that sells Cabernet at a hundred dollars can pay nine thousand dollars a ton. A Bordeaux cooperative selling at four euros cannot pay a tenth of that.

Too much of a good thing
Bordeaux and the Côtes du Rhône make more everyday red than people now drink. When supply outruns demand the price falls below the cost of growing, and vines are pulled up.
What each step of making costs
From the cheapest of our sixteen styles to the dearest, per bottle. The range is wide because a Rioja and a Burgundy grand cru are made very differently.
Farming the vines for a year
$0.97 to $18.46 a bottle
A year of pruning, tying, spraying and picking, divided by the bottles a hectare gives. Steep slopes and hand harvests cost the most.
Cheapest: Rioja gran reserva · Dearest: Napa cult Cabernet

Making the wine
$1.50 to $6.00 a bottle
Sorting, crushing, fermenting and the cellar hands who look after it.
Cheapest: Rioja gran reserva · Dearest: Burgundy grand cru (Pinot Noir)

Oak barrels
$0.12 to $1.83 a bottle
A new French barrel costs well over a thousand euros and holds about three hundred bottles. Estates that use all new oak pay the most.
Cheapest: Barolo single-cru · Dearest: Northern Rhône single-vineyard Syrah

Ageing it in the cellar
$0.75 to $45.27 a bottle
Space, insurance and the money tied up while the wine waits. Barolo and Rioja gran reserva wait five years.
Cheapest: Mosel steep-slope Riesling (Prädikat) · Dearest: Champagne prestige cuvée

Bottle, cork, label and box
$3.40 to $14.40 a bottle
Glass, cork, capsule, label and case. Heavy bottles and wooden boxes sit at the top of the range.
Cheapest: Rioja gran reserva · Dearest: Napa cult Cabernet

Running the winery
$1.50 to $12.00 a bottle
Buildings, equipment, administration and sales, spread across the bottles.
Cheapest: Rioja gran reserva · Dearest: Pomerol micro-estate (Merlot)

The land the vines grow on is the other big line, and the one that varies most: from a few cents a bottle in Rioja to over two hundred dollars in a Burgundy grand cru. What vineyard land costs
Valais and Lavaux
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Douro
Etna
Mendoza
Marlborough
Stellenbosch
Barossa Valley
Tasmania
Beaujolais
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Alsace
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Provence
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Sonoma
What land costs
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