学习葡萄酒知识

从基础开始

八节简短课程，每节三到五分钟。可以按顺序阅读，也可以直接跳到你感兴趣的部分。

Learn the economics

Two longer tracks for anyone from about fifteen up: what it costs to make wine, and how the market for collectible wine works. Then test yourself with a short course.

All courses

8 chapters
Learn the economics of wine production
What it really costs to turn a field of vines into a bottle on a shop shelf, and who earns what along the way. Eight chapters, written for anyone from about fifteen up.
8 chapters
Learn the economics of wine collecting
Why a few wines get rarer and more valuable as they age, how collectors buy and sell them, and how to think clearly about the money, the costs and the risks. Eight chapters, written for anyone from about fifteen up.
7 courses
Courses
Short courses that teach you something and then test you on it. Each takes less than half an hour: a few illustrated lessons, then ten questions with an explanation for every answer.

五大类型，一览无余

酒铺里的每一瓶酒都属于这几类。下面教你怎么分辨它们，从哪里入手。

阅读简短指南

红葡萄酒

喜欢清淡口感就从 Pinot Noir 开始，想要柔顺就选 Merlot，偏爱浓郁就选 Cabernet Sauvignon。

侍酒略低于室温

白葡萄酒

想要清爽风格，从 Riesling 开始；想要更圆润的，选 Chardonnay。

侍酒冰镇后直接从冰箱取出饮用

Rosé

从法国南部的淡色干型桃红葡萄酒开始。

侍酒充分冰镇

起泡酒

认准酒标上的 Brut 一词，它表示干型。

侍酒非常冷

甜型

从晚收Riesling开始。搭配蓝纹奶酪十分美妙。

侍酒冰镇，用小杯盛

深入探索

十个快问快答

看看自己记住了多少。每道题都附有一句话解释，而且只有你自己知道答对了几道。

Two glasses of red wine side by side, one pale and one dark

葡萄酒术语闪卡

点击卡片即可翻面。

所有葡萄酒术语

想了解葡萄酒背后的钱？

为什么一瓶酒卖十块，另一瓶卖一千。这部分讲得稍微深入一些，但依然用的是普通话。

每瓶酒的生产成本

How to read a Corkonomics page

The basis labels, the numbers, and what each section of a wine or vintage page is telling you.

What CAGR, drawdown and volatility mean for wine

Three numbers from finance, explained for a bottle.

Release price, market price and the gap between them

Why a wine sold for $150 by its producer can trade at $600 a year later — and who captured the $450.

What the scarcity score means

One number from 0 to 100 that describes supply: how hard a wine-vintage is likely to be to find. It is not a rating of quality.

How wine auctions work

Hammer prices, buyer's premiums, seller's commissions, reserves and provenance — what the numbers in an auction result actually mean.

What en primeur means

Bordeaux's futures system: buying wine a year before it is bottled, why châteaux use it, and why it stopped working.

Storage, insurance and the cost of carrying a case

What it costs to hold wine for a decade, and why 'gross return' is the wrong number.

Counterfeits and authenticity

Why the most valuable wines are the most faked, how producers respond, and what a buyer can check.

Tax considerations, in brief

Wine is treated differently from shares in most tax systems. A general note, not advice.

打开三个价格计算器

资金流向何处？

选择一种风格的葡萄酒。条形图是我们对酿造一瓶酒的逐项成本估算。再设定一个零售价，看看其中有多少真正用在了酒本身上。

Wine 货架价 $400

成本为模型区间上限；所有输入项均来源于模型页面。

生产成本—

零售价占比—

其他项目—

"其余部分"指土地稀缺性、品牌价值、陈年潜力、流通利润及市场需求——葡萄酒的经济学逻辑，而非酿造成本本身。查看模型 →

一瓶葡萄酒二十年后价值几何？

基于您所选数字的运算，并非真实酒款。拖动滑块。深色线为毛收益；浅色线为扣除买家佣金、仓储费及卖家佣金后的实际所得。

发行价 $300 年均升值幅度 8% 持有年限 20

成本构成

买入：溢价或利润率 15% 出售：佣金 10% 储存及保险，每年 2%

总值—

实得收益—

年均增长率，扣除成本后—

回本年数—

此处买入，彼处卖出

实际价格序列：美国货架餐酒每升平均价格，月度数据，起始自 1995, 数据来自美国劳工统计局，经由FRED发布。拖动两端滑块选择买入时间和卖出时间，观察价格变化、年化增长率及期间最大回撤。结论：普通餐酒价格随通胀缓慢上升，鲜少下跌——它是日常消费品，而非投资资产。

买入卖出

年化增长率仅适用于持有一年及以上的情形；更短持有期仅显示简单变动幅度。 FRED, Federal Reserve Bank of St. Louis APU0000720311

变动—

年均增长率—

途中最大跌幅—

持有—

学习葡萄酒知识

从基础开始

葡萄酒的五大类型

如何品酒，不必感到拘谨

如何读懂葡萄酒酒标

葡萄酒如何酿成，五个步骤说清楚

在家侍酒与储酒

葡萄酒配餐：简单的规则

怎样挑一瓶自己真正喜欢喝的酒

什么是年份，什么时候年份才重要